Creating a new message from scratch is a breeze with the new layout editor: choose the email structure, add header, footer or side columns, select colors and variations in a few clicks.
With Bulk Email Software 4, experienced HTML designers can optionally do without the visual editing completely and retain full control of their source code. Html documents can be opened in “source editing only” mode with full preservation of the original code.
Bulk Email Software 4 comes with tons of new templates; the template browser now supports categories for better organization of templates.
The visual editor includes an inline photo tool which lets you apply the most common and useful filters and effects to images on the fly and in place. You don’t need to export images, process them with external utilities and then add them back to your message: just select an image in the message, edit it, and immediately see the results.
Bulk Email Software 4 uses a greatly improved HTML engine. Not only is its rendering of HTML better, but the output code is also more polished and conforming to modern standards; the visual editor better preserves the original HTML code.
A rich set of ready to use templates to help you create professional looking emails. All the email templates can be easily customized.
Bulk Email Software Pro 4 lets you send each recipient a different attachment using programmable tags and storing the attachments path or file names in the database.
MailStyler is a powerful newsletter design software, which lets users design cross-client compatible and responsive emails with a simple drag and drop editor. When you select “MailStyler” as your new message type, Bulk Email Software launches MailStyler (if it’s installed), and waits for it to be shut down; it then automatically loads the last message you exported from MailStyler.
Bulk Email Software Pro 4 allows creating list segments (subgroups) based on multiple rules; this makes organizing and maintaining lists much easier. You can now optionally send out to a list segment only.
If you manage multiple lists, and they share some contacts, you may end up having a given contact marked as unsubscribed in a list, but still flagged as subscribed in a different one. If this is not desired in your scenario, Unsubscribe Replicator propagates unsubscriptions from any list to the other ones: if a contact is “unsubscribed” in ANY list, it will be marked as unsubscribed in ALL lists.
Directly import all your customer’s details into Bulk Email Software from another mail software like Outlook or Thunderbird. Save your existing MS Excel(TM), Access(TM) or Outlook(TM) contact list in .CSV file format, and directly import all your contacts’ details into Bulk Email Software (tutorial).
All contacts which were included in a previous mailing can be selectively enabled in the current list. This way, you can send a followup mailing only to those who already received a specific one.
Inserting mailing list management functionalities in your web site becomes extremely easy by the subscription/unsubscription management functions and the ability to import data from a web source, letting Bulk Email Software take care of list updating and sending the right emails to the right recipients.
Bulk Email Software can automatically manage subscriptions (and unsubscriptions), build permission based email marketing campaigns (even if you don’t have a website). Each list can be associated with an e-mail address: when an email message with “Subscribe” in the subject line is sent to this e-mail address the sender is added to the list. If the subject is “Unsubscribe” instead, the sender gets deleted (if he/she had previously subscribed). Bulk Email Software newsletter software downloads new email messages from the POP3 account, verifies the subject and updates the related distribution list.
You may sort the list with a simple drag and drop for every field or even for multiple fields.
You can now easily and quickly merge two or more lists or move a subset of contacts from a list to a different one using powerful rules.
Bounce-backs are automatically recognized, and originating addresses can be either disabled or deleted from the lists (tutorial). Define lists of addresses or domains which will be automatically excluded from mailings.
Bulk Email Software now supports ReturnPath header, allowing you to have bounces sent back to a dedicated email address (instead of the sender’s or ReplyTo address).
Bulk Email Software can manage multiple distribution lists.
Subscriptions, removals and bounces requests are saved to the database along with their dates, so that you can keep track of them, export them for reuse or reprocess them.
All contacts which were included in a previous mailing can be selectively disabled in the current list. This way, you can send a mailing only to those who didn’t receive it yet.
Check your mailing campaigns open rates and reading times using Google Analytics powerful tools.